As we mentioned long back, the prime motto of Junior NTR teaming up with his elder brother Kalyan Ram for Jai Lava Kusa is solely meant to drive off their home banner NTR Arts from financial blows hit in the form of a series of failures all through last five to six years. Though Kalyan Ram calls profits and money as a just another paper, behind the scenes it means a lot and that’s the reason why Jai Lava Kusa made mind blowing pre release business and in fact highest ever for a Tarak film.
So, the first task for Jai Lava Kusa to rescue Kalyan Ram from financial doldrums is almost achieved. Reports say, NTR’s triple role act has not only excited the Fans but also buyers to pour huge advances before Kalyan Ram to bag area wise distribution prices.
What’s the next stop for Jai Lava Kusa? Yes, the film should outcross the records of Temper, Nannaku Prematho and Janatha Garage to safeguard the interests of distributors. Having spent excessive bucks showing off their love for NTR, it also forms the responsibility of Jai Lava Kusa to drain them in profits or at least break even. Has director Bobby got enough meant in his story and script…wait for next week folks find the answer.