Junior NTR's triple roles has been the only biggest high point in driving Jai Lava Kusa promotions from early on since the inception of much anticipated project. Director Bobby who came fresh from disaster Sardar Gabbar Singh did not wait much before using his mentor cum friend Kona Venkat approaching NTR compound.
Sources say, producer Kalyan Ram calculatedly bought in Bollywood top cameraman CK Muraleedharan so as to depend primarily more on cinematographer first and director next. This obviously led to non sync in director-cameraman rapport and hurdles followed. Time has come for replacement of Muraleedharan in middle and Chota K Naidu was their alone alternative. Much before joining the team, Chota took the assurance of getting a free hand at work and Bobby bowed to the pressure from production team as NTR has set the stringent deadlines.
As it came to penultimate stage of production and post-production wrap up, we learnt that Bobby is limited just to editing room while NTR and Chota took up directors hats to fold the shooting once for all. So, Jai Lava Kusa has got four directors on work... CK Muraleedharan, NTR, Chota and then Bobby.