Arjun Reddy is almost close to be called a cult in Tollywood and revenue from film also says the same. The bold publicity strategies and raw content in the movie is immensely liked by youth which resulted in en-masse collections. Director Sandeep Reddy Vanga and producer Pranay Reddy Vanga’s gutsy approach towards Arjun Reddy marketing can’t be left without applause.
Going off these official media reports, we hear that Sandeep was vehemently against the idea of screening his film for pre release business purpose. Despite receiving calls from many of the inner, influential cinema personalities and other key buyers in trade, Sandeep has put down the calls because he just believed in hard work and passion with which Arjun Reddy is made.
One such denial from Sandeep and Devarakonda was also faced by Daggubati Rana. Yes, curiosity generated by Arjun Reddy promotional videos made Rana to pass on feelers and he was excited to watch the movie much before release. However, Sandeep Vanga refused to screen any shows for any of the celebrities, how authoritative and supreme they may be.
‘Finally watched the very cool Arjun Reddy, young and crazy vibe to the film a few stammers to the later half but the MAN Vijay Devarakonda is just outstanding!! Stands on top with his performance!! Well done brother!! Keep doing such great work,’ Rana said… the word Finally says it all.