Mega Star Chiranjeevi 151st Uyyalawda Narasimha Reddy will be made as pan Indian film targeting both South Indian and North Indian Hindi audience too. Yes, the decision is learnt to have taken by Chiru and his home banner’s production team key members.
Uyyalawada is the story of India’s one of the first freedom fighters and the central Nationality spirit in script can be a selling point anytime anywhere in India.
Baahubali transcended the regional boundaries in country raking mind blowing and record shattering numbers in Northern states. Uyyalawada might follow the same release strategy by approaching someone like Karan Johar in Bollywood to arrange the safe, magnanimous release platform.
Chiranjeevi is of course a not new face for Hindi public. He acted in direct Hindi films and is a star recognizable. If Mega brand has to be put on Northern sale, a clever publicity strategy initiated from early on with Uyyalwada launch can be a right move. On timely basis, Chiru might also open his high level influential contacts in Delhi and Mumbai taking Uyyalwada's craze to penultimate levels.
Accordingly, director Surender Reddy finalized two Hindi heroines Aishwarya Rai Bachchan and Vidya Balan as best choices for the film. Either of them will be locked soon.
Behind the scenes, Ramcharan and Chiranjeevi are getting ready for a Bollywood attack with Uyyalawada. Can this be the next Telugu film after Baahubali 2 to generate tremors in Mumbai film trade circles?