Nayanathara is known more often first as glamorous heroine and then a personality with powerful star image. She began the innings as a regular girl used to romance and support star heroes in commercial potboilers. With time, she grew in popularity and now a strong force to reckon in Telugu and Tamil states.
Lady Super Star is the tag generally used by Tamil media to describe Nayan’s familiarity at Box Office and now that heroine centered scripts are finding the acceptance from public, directors and producers are picking Nayanathara as their first preference.
Recent success of ‘Maaya’ aka ‘Mayuri’ and the new release ‘Dora’ have definitely made big change in audience perception towards Nayanathara. While there is a mixed response for the film in Telugu states, huge openings in Tamil Nadu and a celebrative atmosphere with Fans hungama at many theaters in Chennai and other towns, cities was almost equivalent to Fan frenzy for star heroes. She is the only heroine in South film circles to have got immense craze and Fan following.