Allu Arjun yet again manifested his power on digital and social media. His last released 'DJ - Duvvada Jagannadham' striked a mammoth 1 Crore views on official Youtube channel. The teaser was full of energy and glamour which connected with Telugu audience thus amassing a huge pre release hype.
DJ happens to be the first teaser in Telugu cinema to have got such huge 1 Crore count in short time span. Before DJ, the record was on Pawan Kalyan 'Katama Rayudu' name.
Bunny went on a complete look transformation to portray the Brahmin protagonist character so authentically in Harish Shankar direction. Nevertheless, Pooja Hegde glamor and Devi Sri Prasad music helped to enhance the impact.
Good to see three of our big Telugu films, one 'Bahubali' setting a record on trailer front accumlating stupendous view count and now 'DJ, Katama Rayudu' re-writing teaser records with 1 Crore views.