This is the tragedy many new producers face in cinema industry when they fail to have basic knowledge on film making. ‘Akatayi’ is an archetypal example on how producers go on to lose Crores and Crores of money cheated by the radiance of glamour and finally end up with burns.
As per unofficial reports we have, ‘Akatayi’ producers spent approximately Rs.9 Crores on production, post production, publicity and release just to see Ashish Raj as hero on the screen. Searching for reasons on why their film really failed to pull a minimal section of audience to theaters, they are in fact left clueless. At every step of making and release arrangements, mediators plundered their wealth, says an insider source.
Current update is, producers Vijay Karan, Kaushal Karan and Anil Karan are giving their best to dispose at least the satellite rights but there are no takers. On a fresh face hero, new heroine and inexperienced director, how they thought of recovering Rs. 9 Crores simply bares the misapprehension of makers on the style of business to be followed in film industry without any backing. Looks like, this is the costliest mistake and worst record ever made by a banner on a debutant hero in Telugu cinema history.