Few movies back in time, audio launch functions are treated as big platforms for publicity with huge assemblage of hero, heroine, director and other celebrity guests praising the team. Of course, there was also scope for enough controversies to brew from this stage. But, audio release celebration seems to be slowly losing its identity and popularity with advent of new strategy in pre release grand galas.
Allu Arjun ‘Sarrainodu’ bought a solid breakthrough in pre release concept and Chiranjeevi ‘Khaidi No 150,’ Ramcharan ‘Dhruva,’ Allu Sirish ‘Srirasthu Shubhamasthu’ followed the suite top enjoy positive results.
Latest we heard is, Pawan Kalyan’s ‘Katama Rayudu’ will add to the list because producer Sharat Marar is planning to release single tracks online one after the other on Youtube first before commencing a pre release gathering later on. Anup Rubens scored the music for ‘Katama Rayudu’ currently into last league of production.