Initially, it was thought that the promotions of Stylish star Allu Arjun's 'DJ - Duvvada Jagannadham' would be initiated in the month of March. However, Harish Shankar, the director of the film, has believed in a powerful sentiment for the success of the film.
As we know, Power Star Pawan Kalyan's blockbuster film 'Gabbar Singh's teaser was released on the auspicious day of Maha Shivarathri. As a result, Harish Shankar wants his 'DJ's teaser would also be unveiled on Shivarathri hoping that the film would score a blockbuster like 'Gabbar Singh'.
On the other hand, Dil Raju, the producer of the film is planning to release the film on May 19. Pooja Hegde played romantic interest of the film. Devi Sri Prasad has composed the music of the movie. The film has been made on Sri Venkateswara Creations.