The answer can be very simple. It is alone the craze around brand Chiranjeevi. Yes, ‘Khaidi No 150’ is today sweeping non-Bahubali records in many areas and ‘Bahubali’ records in fewer areas. Despite this Mega entertaining film is remade from Tamil flick, there’s nothing short of excitement on Mega Star’s comeback.
Very soon after ‘Kathi’ remake is officially confirmed, a major chunk of Fans and common audience thronged to Internet for piracy websites, watched ‘Kathi.’ This did not downsize brouhaha on ‘Khaidi No 150’ for obvious Boss reason. Additionally, Sankranti festive holiday season helped the collections to remain steady and stable thus touching close to 100 Crore share mark.
More than all these, ‘Khaidi No 150’ release strategy sketched by Allu Aravind and Ramcharan is impeccable. Initially, they thought of coming on Jan 13th but at eleventh hour pulled to Jan 11th, exactly one day earlier to GPSK. This directly provided easy space in accommodating highest number of release theaters. Not an exaggeration, every three out of four theaters in AP and TS were blocked for Chiranjeevi.
Subsequently, premier shows in USA and first day revenues in India piled up unbelievable figures. From day 2, the drop was although visible but first day, premier collections balanced it in film’s favor.
Bottom inference is, Mega fervor and eagerness to watch Boss’s action back on big screens after a decade gap made vehement Fans go all out emergency at ‘Khaidi No 150’ resulted in restructuring the Tollywood records. Will this same phenomenon repeat for Chiru’s 151? Is there a solid answer?