Till some days ago, most of the big filmmakers used to reveal genuine shares of their films on the day one. These shares were excluded fixed hires of those films in respective areas. These fixed hires were added after the first week's run or full run of those movies.
However, a few of the filmmakers have taken revolutionary decisions recently to disclose the first day shares of their films. Accordingly, they added fixed hires of their films on the day one itself. Seeking more mileage for their films, they further added some fake shares as well. Altogether, abnormal first day numbers were heard for one or two films released last year.
Although the distributors of all the areas showed their willingness to add the fixed hires on day one collections of the movies, Nellore area's distributors haven't join that bandwagon till recently. The latest we heard is that Nellore area's trade people have also decided to add the fixed hires on day one collections of their films. As such, we can call the filmmakers who added fixed hires on the first day collections of their films recently are called trendsetters.