One of the costliest films of Tollywood, which is on the sets now is Prince Mahesh and South top director AR Murugadoss' untitled film. It is a known news that this 90+ crores humongous budgeted film is being made as a Telugu-Tamil bilingual.
Until now, a couple of films of Mahesh have been dubbed into Tamil. With the star's dismay, none of the projects has worked out well. Since Mahesh's new film is being canned as a prestigious bilingual by the Tamil top technician, the film needs to carry enough hype to get proper business done in Kollywood.
Mahesh, who is best known for marketing his films through sensible strategies, is gossiped to have been implementing a new strategy to woo Kollywood's audiences and buyers. Having gone through the latest three tweets of Mahesh, it can easily be understood that Mahesh targets Kollywood.
Some days ago, Mahesh expressed his grief with the demise of Amma Jayalalitha. Since it was being a condolence message by the Tollywood star, it cannot be suspected. However, for the first time in his career, Mahesh conveyed birthday wishes to Tamil Superstar Rajinikanth through a tweet. Movie patrons raised their eye brows with this unexpected tweet of Mahesh. And today Mahesh praised a Bollywood film 'OK Jaanu' which is an official remake of top director Maniratnam's Tamil film 'OK Kanmani' (OK Bangaram). Obviously, having gone through all these three tweets, it is speculated by the movie buffs that Mahesh has applied a thoughtful strategy to woo Kollywood's film fraternity and audience. On the other side, some more patrons opined that all the tweets posted by Mahesh were mere co-incidental.