Except ‘Jayammu’ in his last movie title, comedian turned hero Srinivas Reddy hasn’t got anything to go bright with his career. Trade reports say, ‘Jayammu Nishchayammu Raa’ finally stood as a loss making venture for all the buyers and producers despite they succeeded in generating extensive positive pre release buzz for the film.
Problem is analyzed simply. Both distributors and producer have invested unimaginable amounts on the project and recovery became nearly impossible. A project with a sale value of Rs.1 is made and sold at Rs. 1.50 to Rs. 1.75 depending upon competitive bids from buyers, thanks to over smart publicity gimmicks played to havoc.
Srinivas Reddy isn’t receiving any valuable hero offers to materialize post JNR because he needs to be careful and cautious, if willing to go forward as hero. Rather than regular commercial potboilers, his body language and innocence suits more for experimental flicks in the ongoing safe genres like thrillers or horrors. Let’s see, how wise he really is?