This is called toying with ‘Dhruva.’ Media kept a constant eye on progress and promotions of Ramcharan’s upcoming action thriller flick. Due to various reasons in between, there was news that producer Allu Aravind stepped out from production supervision leaving Ramcharan to take complete control. However when actual time has come for release, Geetha Arts began to show its influence.
Postponing ‘Singham 3’ or holding back the release of ‘Sundaranga Jana’ in Kannada are said to be the safety measures Aravind took to keep ‘Dhruva’ a solo release in South states. Whatsoever, those who show command on release business will only win final game and Aravind is using all his learnt strategies managing ‘Dhruva’ to enjoy a maximum reach which is called survival of the fittest.
Apparently, Charan needs to register big hit not in domestic market but in Overseas because he is yet to join Million Dollar club there. Manipulations or unscrupulous Box Office adjustments for the sake of showing a film as fake blockbuster are possible in India but in Overseas, there’s no way around. Content and entertainment finally speaks the numbers there. So, ‘Dhruva’ can be called a real hit only if it scores big figures in USA.
Whatever Allu Aravind has done and still doing is just to safeguard the investment he made. Similar formula has been applied by many big heads like Dil Raju, Daggubati Suresh when trading with their respective flicks.