The hard times with demonetization have generated tremors in film market. Distributors are scared to release the movies in present period, apprehensive about the mindset of cinema lovers. So, the idea of producer BVSN Prasad to hold the release of ‘Intlo Deyyam Nakem Deyyam’ is said to be a wise choice.
We do know that, Bhogavalli Prasad is a fat producer and one of the top most ruling brands in Tollywood. If he really desired to take his horror comedy starring Allari Naresh into theaters, he could have done it very easily. However, the pressure from buyers and currency scarcity with the people made him to postpone.
Reports say, ‘Sahasam Swasaga Sagipo’ and ‘Ekkadiki Pothavu Chinnavada’ released in last two weeks opening to average revenues despite a spread out positive talk is enough justify BVSN’s decision. When big heads like Allu Aravind is also pushing ‘Dhruva’ release by one week to December 9th, IDNB going for an indefinite postponement cannot be called a shocker.