Given the grave decision taken by PM Narendra Modi to invalidate the existing high currency denominations from market circulation, film makers are weighing different options on probable chances of recovering their investment if their films hit the screens during these tougher times. Not just the small and medium producers, the effect is jarring even on big names like Allu Aravind and BVSN Prasad.
As per the reports, Allu Aravind is in chaos regarding the release of his upcoming product ‘Dhruva’ which was actually announced for December 2. Geetha Arts although has firm hold on theater network in Andhra Pradesh and Telangana states, ‘Dhruva’ will secure as many theaters as needed. Apparently, the problem is how far audience will show excitement to buy tickets amidst currency shortage?
Allu Aravind reportedly suggested Ramcharan to postpone ‘Dhruva’ till December second or third week because currency flow may gradually ease down in the market and better revenues can be expected. However, Charan is said to be in no mood to listen Aravind’s word and determined to take his film into theaters on December 2. Let’s see, what happens in next one week?