More than the actual content in film, a proper timing of release also plays key role in success and failure. Though ‘Ekkadiki Pothavu Chinnavada’ from Nikhil and director VI Anand faced minor delays in release, the confidence visible in Nikhil’s face during the promotions and of course, the latest trailer released have surely kept expectations high. In fact, Nikhil adopted a peculiar strategy in accepting the scripts and EPC appears to be one more special project in horror thriller genre.
However, the adverse market circumstances resulted with shortage of currency circulation due to demonetization has left many businesses in chaos. Shopping malls and wholesale markets aren’t seeing any crowds. Similar is the hard time for Telugu films because ‘Sahasam Swasaga Sagipo’ revenue figures say the real story.
Last ten days, banks have disbursed new currency notes in the name of exchange programs. Will these notes help the new releases? Will common man love to spend 3 hours time to buy a ticket and watch a film during these crisis times? Finally, who will win the game? Nikhil’s Confidence on EPC or Public in Currency Demonetization Doldrums!