After the stupendous ‘Bahubali’ branding, Prabhas is no more considered a regional hero. His craze reached to penultimate level and small films are craving for publicity feed by depending on Prabhas name. One such movie released yesterday is ‘Aavu Puli Madhyalo Prabhas Pelli’ starring Kalakeya Prabhakar as the selling face.
Trade is buzzing on APMP hasn’t got minimum openings despite a few creative promotional campaigns ran by PRO team centered on Prabhas. Yet, their efforts did not pay off because of low cost investment made by makers. At the same time, a film with poor content cannot survive in current competitive market where at least four to five small movies are hitting screens every Friday.
Producers luckily saved a few bucks by adopting for a meager name sake release with very few opening screens. At a time when theater rents are stockpiling big burden on small time producers, APMP is a disaster yet rescued producers with a respite.