It seems leading entertainment channel Gemini TV's innovative idea worked out in its favour. This is about the TRPs of movies aired by the channel we are talking about. It is a common practice new/crazy films are aired by the channels for the first time at evenings. Usually, the movies are telecasted from 5 or 6 pm in the channels.
Gemini TV, however, has been broadcasting some of the crazy films for the first time in afternoons. 'Bichagadu' was telecasted at 2 pm. Likewise, 'Nenu Sailaja' and 'Nannaku Prematho' were also telecasted in the afternoons. All these films found their place in the first five of top TRPs films telecasted this year by all channels.
As the formula has been a grand success, Gemini TV is all set to air yet another crazy film on the afternoon of Diwali festival. It remains to be seen how well the film proves to be the best in TRPs.