The ushering in of five new movies yesterday into theaters seems to have given a death blow for one movie and it is Naga Chaitanya’s ‘Premam.’ The remake film to a Malayalam classic of same title was released two weeks back to thumping response from critics and common audience. However, the movie which is forecasted to break many top records among medium range heroes has fell flat from second week.
Trade reports say, ‘Premam’ revenues have been dropped to lowest mark yesterday unable to bear the competition from ‘Ism.’ As we mentioned earlier, ‘Premam’ enjoyed one week extra empty space at Box Office with no big challenges faced in last week. However, big movie ‘Ism’ and four small films ‘Nandini Nursing Home, L7, Shankara’ and ‘Tanu Vachchenanta’ replaced ‘Premam’ in maximum screens.
Apparently, absolute figures aren’t available as of now but business circles are seen buzzing on ‘Premam’ is all set to end its total run in less than 25 Crores mark. We need to wait for official numbers to roll out.