Aggressive promotions and the massive combo of Kalyan Ram, Puri Jagannath seems to have done the trick. ‘Ism’ is reported to have raked in top most figures in Nandamuri hero’s career. Although, complete breakup is yet to come out we heard that ‘Ism’ collected Rs. 2.75 Crores share in AP and Telangana states while Nizam alone received a whopping Rs. 1.09 Crores.
In fact, Kalyan Ram disappeared from the cream market failing to utilize ‘Patas’ craze as ‘Sher’ was a declared disaster. In parallel, his production venture ‘Kick 2’ is a debacle at Box Office. All this would have given a death blow to ‘Ism’ but thanks to awesome promotions and Kalyan Ram makeover which paid off.
In USA too, ‘Ism’ premier shows accumulated nearly $44K, a decent figure on any sorts. With a divided word of mouth talk spread out, we need to wait and see how far Kalyan Ram and Puri takes a lead in market because ‘Ism’ is made on a lavish budget.