Generally, Pawan Kalyan movies create a euphoric environment in industry and Fans circles. Despite an overall hit or flop result, this excitement has been successfully transmuted into Box Office opening revenues using his magical charisma as converter. Many a times, distributors and buyers became bakras in this trade game after bagging Pawan Kalyan film distribution and exhibition rights at exorbitant prices.
For example, Pawan’s last release ‘Sardaar Gabbar Singh’ left everyone associated with it on monetary terms in disappointment. For the first time, we are hearing some positive reports about ‘Katama Rayudu’ not on final onscreen output strands but on pre release facets.
If reports are to be believed, Pawan is known to have passed orders to producer Sharat Marar on controlling the hype and managing overall business on a suppressed note. He does not want the distribution prices to go sky rocketing. Instead the product should be sold on marginal profits to the investment made. In such case, even if the film flops, buyers can come out with minimal losses and if the film fortunately succeeds, the matter is simple to deal with smiling faces.
Why Pawan took such distributor and buyer friendly approach for ‘Katama Rayudu’ can be easily anticipated? He is slowly stepping into politics with an active strategy for Jana Sena. At this crucial time context, Pawan has to remain in good books with all the people. This is a worthwhile move of blending politics and cinema business from Power Star.