Wives helping star heroes in marketing their respective films developed into a new trend in current generation cinema industry. For example, Mahesh Babu’s wife Namrata plays crucial role in marketing the husband’s films and also oversees the promotional activities. As we all know, ‘Srimanthudu’ statistics roused to the level of ‘Bahubali’ because of Namrata’s hand and same applies for devastating output in ‘Brahmotsavam’ too.
Looks like, Bollywood star hero Ajay Devgn’s wife Kajol learnt a leaf from Namrata. According to reports from Mumbai circles, Kajol evinced an interest to manage the marketing and promotional campaigns of their own home production venture ‘Shivaay’ starring Ajay Devgn as hero, Sayesha as heroine. To our readers’ information, Ajay Devgn is also directing the film.
‘Ajay is very busy with production, direction and acting. So, his star wife Kajol is getting involved into marketing and planning the promotions. She is executing the ideas very well including social media publicity and promotional tours to begin soon,’ a B-town source informed.