Telugu cinema market value is crossing all the boundaries. Producers have found a new potential territory in the USA market and there is a neck to neck competition seen for bagging the distribution rights in this area. In recent past, this competition was restricted only to star hero films but now small, medium budgeted movies with relatively good, entertaining content are faring well.
For example, Nani’s ‘Bhale Bhale Magadivoy’ was a sweet shock because Nani and Maruthi joined million dollar club in the USA. Following the same footsteps, Nithin’s range is increased exponentially with ‘A… Aa’ and 2.5 Million dollars is the projected figure. However, Nani’s stardom was only short lived because his last outing ‘Krishna Gaadi Veera Prema Gadha’ failed to capitalize on BBM craze. This clearly makes a point that Overseas Telugu audiences are watching movies based on story, script strengths but not the past credentials.
Nithin might have joined million dollar club with ‘A…Aa’ but this is not a guarantee card for each of his flicks fare similarly. So, Nithin has to be very careful in picking the forthcoming scripts.