Prestigious PVP Cinema banner is working hard to change the commercial rules in South cinema. Rather than following beaten hero centric commercial formulae, they are trying to touch new horizons which should be appreciated for. However, they are getting heavily taxed for committing a crime for going against trend.
After ‘Irandam Ulagam, Vallavanukku Pullum Aayudham, Vasuvum Saravananum Onna Padichavanga, Size Zero’ and ‘Bangalore Naatkal’ proved to be utterly disastrous for PVP in Kollywood, they came back with pride in a low budgeted ‘Kshanam’ in Tollywood earned them decent profits. However, ‘Oopiri’ appreciated by audience is again tagged as a loss maker. Unbalanced budget is the reason behind ‘Oopiri’ declared as cost failure.
Negativity on PVP Cinema has already started to show adverse impact on their upcoming flick ‘Brahmotsavam’ starring Mahesh Babu in lead. Buyers sending trade enquiries for ‘Brahmotsavam’ area wise distribution rights are expressing serious doubts on final output, say the film sources. We are informed in prior about Mahesh Babu gone angry with director Srikant Addala’s failure in catching exact soul in concept. Later Paruchuri Brothers, K Raghavendra Rao and a senior writer were also roped for script corrections. Poor commercial output in ‘Oopiri’ and ‘Brahmotsavam’ weak scripting are giving jitters to PVP Cinema. Mahesh Babu’s brand value can alone become a savior in closing ‘Brahmotsavam’ pre release business satisfactorily.