Tollywood gets its trends changed at times. In order to get successes, the filmmakers, usually, follow the trends. Having gone through the current scenario of Tollywood, one interesting trend appears to have been emerged.
It is a known fact that US market is developing in parallel to the domestic market. The collections of a super hit movie at the US market are valued on par with the collections of the same movie in Ceded area. When the count of the audience is considered, it is much lesser in number in the US than the audience in Ceded area. Even then, the similarity in collections is due to the difference between the ticket fares of Ceded and US.
Of late, it is being noticed that good number of movies are running great in the US but showing dismal performance at the domestic market. But the producers invented a new technique to face the challenges at the domestic circuit. They started promoting their movies boasting about US collections of the movies to get better mileage for their films at domestic market. Interestingly, some star heroes are also following the same technique. It is an embarrassing fact that more number of movies, which got succeeded in the US, have got failed in India, this year. In fact, domestic market gets lion's share of 90% at the box office. Let' hope, the makers prefer those films which have universal concept to woo the audiences of all areas.