Right budget planning and immaculate release strategy are fundamental principles in deciding the success and failure of a film. Cashing on the new found glory of Nani with ‘Bhale Bhale Magadivoy,’ the sketch of 14 Reels Entertainment banner owners Ram Achanta, Gopi Achanta and Anil Sunkara with ‘Krishna Gaadi Veera Prema Gadha’ worked enormously in overflowing table profits.
As per trade sources, the movie wrapped on a very safe budget of Rs.11 Crores is sold on theatrical distribution rights to Abhishek Pictures for Rs. 15 Crores outright. With satellite rights (sold to Gemini for 4.2 Crores), overseas business and other audio, miscellaneous rights still retained under the belt of 14 Reels, the minimal pre release table profit expected is in the range of Rs.5 to 10 Crores.
After back to back failures of ‘Aagadu, Nenokkadine’ on 14 Reels banner, this is a tremendous come back for Trimurthi producers. If the film gathers good verdict from audience and critics from tomorrow, then profits are sure to be multiplied.