Young Tiger NTR's 'Naannaku Prematho's huge pre release business may turn a menace for the the makers. Trade reports are that the movie's rights were sold out to Rs.55 crores world wide. The movie, obviously, needs to collect more than Rs.56-57 crores to be termed a hit.
Since a total of four films are releasing for this Sankranthi, it turns inexorable, the movie has to share the theaters equally with other films of the season. The movie is likely to get around 500 to 600 screens for release. Unless the movie collects around Rs.45+ crores share in the first week of its release it can't get break even. As such we need to see whether the movie achieves the target in below par number of theaters its gets released.
This Sukumar's directorial venture has been produced by BVSN Prasad on SVCC banner.Rakul Preet Singh is the lead actress of the movie. Devi Sri Prasad has scored the music of the movie. The movie is releasing on January 13.