As we know, media baron Ramoji Rao launched four prestigious entertainment channels at once recently. ETV Cinema undoubtedly stands top among them. It is a known news that ETV has good number of movies of 1950s and 60s with them. The channel acquired the rights of all movies of Vijaya Productions and telecast them frequently. It has also been noticed that ETV acquired the rights of more number of old movies of 1940s to 1980s recently as they were not watched in the channel before.
Interestingly, ETV telecasted the audio launch event of Gopichand's 'Soukhyam' yesterday. This was never the cup of tea for ETV group of channels telecasting the audio launch events of movies. Perhaps, team ETV changed its stand after the four channels got launched. Unlike other channels, no single cut in audio launch live telecast was noticed by the viewers. Other channels, who usually, prefer telecasting ads stopping the telecast of the speeches of key personalities of the event, should learn from ETV Cinema. It is high time the media baron should acquire the audio telecast rights of big entertainers.