This is the new trend in film business. As said by Rajamouli few days ago, who cares about record run of a film for 100 days or number of 50 days and 200 days centers? Lap up early in the market with first week collections and accidentally, if a film gasps positive talk, wait for two or three more weeks to enjoy the lucky fate of your film else pack it up and think about the next.
Reported first today in the morning about Sai Dharam Tej ‘Subramanyam For Sale’ replacing Nani ‘Bhale Bhale Magadivoy’ in Sandhya 70 MM as per earlier made agreement, now we hear one more of such similar agreement already inked. Yes, it is about Ramcharan ‘Bruce Lee.’
By the time ‘Bruce Lee’ gets ready to hit the screens on October 16th, they have already blocked Sandhya 70 MM in advance. So, ‘Subramanyam for Sale’ would only have a run in Mega lucky main theater for three weeks. Lack of well equipped main theaters in RTC X Roads is cursing the quality films when big producers and distributors are showing least attention towards Mayuri, Sree Mayuri, Sapthagiri etc.
Sudarshan 35, Devi 70, Sandhya 35, Sandhya 70 and Shanthi are the only prestigious main screens still holding a value for records. At least for Fans sake, these theaters should survive for centuries more. Pleasure of watching a movie in these screens is uncomparable with multiplex culture.