It was late NTR who invented the slogan 'Telugu Aathmagouravam' (Self esteem of Telugu people) in 1983 when he entered politics. Analysts, then, were of the opinion that the TDP came into power just because the people were vexed by decades of the rule of single political party ( Congress) in the united AP state. However, Telugu Thammullu believe that NTR's 'Telugu Aathmagouram' worked out wonders a big time such that the TDP came into the power in 1983.
From then on TDP has been adopting NTR's slogan despite the change in leadership from NTR to Chandrababu Naidu. The party's leaders and activists used to throw the satires on the CMs of the Congress party saying those people turned like slaves for the Congress party's Delhi High Command.
Leaving a big shock and surprise to every one and all, the TDP government appeared to have forgotten its most popular and patent righted slogan ever since it won the election battle in 2014. As we know, the BJP government has repeatedly proclaimed that AP's special status would not be possible. When all the political parties staged protests, the TDP has never joined with the movement of the opposition parties. Instead, Chandrababu Naidu visited Delhi innumerable times to meet the BJP's high command. If at all another party's CM has done the same act, the pro yellow media would have lambasted those CMs and commented them they tarnished the Telugu people's self-esteem. Anyways, wish that the TDP, at least now, should understand the importance of fighting it out for AP's special status and fund raise by withdrawing the alliance with the BJP.