The modus operandi business model followed by ‘Bahubali’ is now pursued by ‘Srimanthudu’ also. Yes, while we are seeing a tremendous hype building around Mahesh Babu film due to positive pre release promotions with Mahesh Babu him-self entering on ground to pull bumper openings, then nothing could stop people from discussing about it.
According to latest reports, the Andhra Pradesh State Government has agreed for hike in ticket prices of single screens. From existing Rs.50 to 70 in different areas, cinema lovers have to shell out either Rs.100 or 120 depending upon town or center in which they are to watch ‘Srimanthudu.’ This will obviously show a positive effect on overall first week collections. For example, a previous hit film if grossed Rs.10 Lakhs on day one in any centre/screen would rise to Rs.17 to 20 Lakhs with current hike.
This process is actually devised by ‘Bahubali’ producers and distributors to recover their high risk heavy budget invested on magnum opus. Although ‘Srimanthudu’ does not have high budget and any amazing ‘Wow’ factors except Mahesh Babu, how far this ticket price rise can be justified? Well, these new rates are applicable to entire first week.