It has been publicized for the past couple of days that Prince Mahesh's new film would have a wonderful social message in it and the makers have thought of inviting the PM Narendra Modi and the CMs of Telugu states KCR and Chandrababu Naidu for a special show of the movie.
However, 'social message' publicity of the movie seems to have not gone down well with Mahesh's fans, as they felt this kind of publicity might convey wrong feelers that the movie would run on the likes of a parallel cinema.
Having realized their mistake, the makers, reportedly, have changed the promotional strategies of their film. According to it, the production team is going to highlight the family elements, youth entertaining concept with college backdrop and romantic songs in their promotional activities. It is known that the message to be conveyed through this movie can be watched during the climax sequence of the movie which is also said to be a heart touching finish of the movie.