If Mahesh wishes his movie is released at any time irrespective of the season, the makers can go for a date suggested by Mahesh. And obviously good openings are guaranteed given the star power of Mahesh.
However, it appeared rather unusual Mahesh announcing the release date of his next film 'Srimanthudu' as July 17. As SS Rajamouli's 'Baahubali' has been hyped at national level, the movie's release may affect the prospects of other movies irrespective of their heroes. Even then, Mahesh opted for July 17 as the release date of his 'Srimanthudu'.
But then what has prompted Mahesh in doing it so? Some people said Maehesh might have believed that 'Baahubali' was just a hyped movie but nothing could it harm his movie. But many observers including fans felt that Mahesh's great confidence on the success of 'Srimanthudu' made him announcing the release date. Many people are of the opinion that two or three movies made of different genres with good content run well even if they release in the same season. Such that it can be expected that both 'Baahubali' and 'Srimanthudu' get successes in spite of the competition.