Some of the leading news and entertainment channels of AP and Telangana conduct award ceremonies every year while some more channels conduct the same in special occasions like 5th anniversary, 10th anniversary and so on.
Soon after above channels confer awards to the celebrities there are ruckus from movie lovers from all corners. " Most of these awards go to undeserved people and so we don't trust and respect on these awards. Yet again, we watch these kind of functions just for entertainment sake," says a movie patron.
However, on what basis these channels confer awards to particular actors or technicians? According to analysts there is an instant answer for it. Those celebrities whoever, are available to receive the awards are mostly preferred by the channels. In contrast, whoever are not readily available to receive the awards are sidelined. Apart from this reason, several political and caste based reasons may also involve in this kind of award ceremonies. And last but not the least, there are some more people who always like to buy the awards.