Controlling the production cost plays key role in deciding the fate of producers. Generally, producers try to wrap up the shooting in stipulated budget so that they can easily be guaranteed for table profits before the release. Like buyers always eye on fancy and winning combinations, makers of Haarika and Hassine Creations have also thought of making good money in pre release times of ‘S/O Sathya Murthy.’
Despite opening collections are stunning for this flick, critics and trade analysts are doubtful on how far the film can pass Monday test. On the other hand, ‘Sathya Murthy’ is sold to buyers at unheard and unseen prices keeping ‘Race Gurram’ and ‘Aththarintiki Daaredi’ as showpieces. Now, it is left on the verdict of common audience to decide on where the business of film really travels towards.
Definitely these are tense moments for buyers who are at least expecting a breakeven forgetting the profits. There is a cold wave passing in their bodies during this peak summer. As of now collections are fine and next two days being weekends, will the same sort of crowds gather at ticket counters? Wait and see.