‘I’ is the most prestigious movie released in very beginning of this year. Along with the brand value of director Shankar and credibility in hero Vikram helped the flick to get enormous expectations built. So, pre release and post release business or say the trade value of ‘I’ has been attracting the film goers. Despite getting divided reviews and reports, ‘I’ performed extremely well on commercial front. As per fresh reports, the movie is set to enter into 200 Crores club for sure showing the stamina of a South Indian film to entire world.
As of now, all the tradesmen associated with ‘I’ are safe and minimal profits are surely to fall in their pockets. It is good to hear that a dubbing film released with divided talk still managed to make its distributors and exhibitors reach safe shores. That’s the real value of stardom and brand value.