Nandamuri Kalyan Ram has applied an intelligent and innovative publicity strategy for promoting his new movie 'Pataas'. As per the reports NTR Arts banner collaborated with Maiden Drop Entertainment and Service to go for Bus Ticket Advertising to promote their 'Pataas'. And it happens to be the first time in Indian Cinema, bus tickets are used for publicizing a movie.
“When we initially sat on a discussion to promote the movie, Our One Line objective is to reach out to all movie lovers in A.P and T.S in a very short period and in most economical and efficient way. Now I am very happy on integrating the movie communication with BUS Ticket Advertising, as this medium had worked wonders for us and no doubt that this will be a producer’s aspiration in the coming future because of its reach and recall value," said Kalyan Ram.