It is a common practice for media showing soft corner on small budget flicks and small heroes. In fact, it is the reponsibility of media encouraging those films to get better openings. However, strangely, media is showing soft corner and too much mercy on some big heroes too, as it seems. Some times, some of the media houses, keep their transparency and credibility aside and give better ratings to the flop movies mercifully. Without hesitation, they spread fake collections of the movies as well. It turns out to be a million dollars question for every Tom, Dick and Harry, why those big heroes are encouraging fake publicity of their movies. Analysts say, even though they are big heroes, they are insecure with the other big heroes and so they may encourage these tricks. " All this is absurd. media does all this because they are jealous with our family heroes," says the supporter of a top family of the industry.