Darshakendrudu K Raghavendra Rao was honoured with Life Time Achievement Award in South Indian International Awards( SIIMA) ceremony held at Kuala Lampur of Malaysia. His 'Jagadeka Veerudu Athiloka Sundari's lead stars Megastar Chiranjeevi and Sridevi gave away this award to K Raghavendra Rao. KRR tweeted, " Happy to receive the life time achievement award from our very own Jagadeka Veerudu & Athiloka Sundari.Thank u #SIIMA"
Considering the maximum number of industry hits and blockbusters delivered by KRR, He is regarded as one of the all time best directors of tollywood. Recently, KRR received doctorate from Geetham University.