One of the prime factors for PRP's failure in 2009 elections was yellow media's goebbels propaganda. Though Chiranjeevi entered the politics with Mr clean image and had given MLA tickets to 100+ BCs, yellow media was succeeded in making people to believe in their goebbels campaiging against Chiranjeevi. Chiranjeevi failed to condemn gossips against his party as he had no own media house.
During samaikyandra agitations, yellow media once again went on goebbels campaign blaming congress is the only culprit of state's bifurcation and excused all other political parties. The same media has been succeeded in making their favourite political party winning in the elections.
The AP congress' meet on election results was held on 17th June in Vijayawada. Many top leaders of the congress party such as Kondru Mularli, JD Seelam,Killi Kriparani claimed the need for a own channel and an own newspaper for the congress party. It seems they have realized the importance of media to fight for people's needs and winning the elections. " If corrupted politicians and yellow politicians are getting success through their own or pro media, the congress will also achieve fruitful results under the leadership of a clean politician like Chiranjeevi," opined a politician.