He is the head of a yellow media. As of now, he has dedicated his life for the welfare of a political party and its head. Although this media baron has many businesses, he is mostly known as a media head because of his excellent bias on that political party. Unfortunately, although he has campaigned well for his favourite party during the general elections 2004 and 2009, the party could not get into the power. The media's head now wants his favourite party getting into the power either by hook or by crook. If everything goes well, it will be good for the party and the media baron. What if the political party loses in the elections and completes its hat-trick defeats? According to the observers, the media's head renounces his bias on the political party and devotes his 'seshajeevitham'(balance life) in the presence of gods. He may try to attain salvation spending much time offering prayers to gods. Hope for the best future of the media baron.