The kind of promotions on social networking planned by director Steven Sankar and hero Sampoornesh Babu for ‘Hrudaya Kaleyam’ took the movie to every door step in overseas. In fact, every netizen who is in touch with Facebook or Twitter cannot go unheard or escape from Sampoo mania. The number of views for ‘Hrudaya Kaleyam’ teaser and the huge build up given for Sampoo are just outstanding in offering enormous pre release boost.
However, when the actual time for ‘Hrudaya Kaleyam’ release is neared with movie hitting the screens tomorrow, the hype and hoopla is missing. May it be the financial crunch or their desperate strategy to keep a low key for release, looks like the movie hasn’t got enough number of screens in Hyderabad due to ‘Rowdy’ factor! Let us see, how far Sampoo can kill the audience.