Maverick director Puri Jagannadh is one of such directors who always happens to be producer friendly. It is a known news that Puri Jagannadh has directed as well as produced the romantic entertainer, 'Heart Attack' on his own production house 'Puri Jagannadh Touring Talkies'.
Buzz is that Puri Jagannadh spent Rs.14 crores for making 'Heart Attack'. However, the movie was reportedly sold out to Rs.21 crores, which also include satellite rights of Rs.4.5 crores and theatrical rights of Rs.16.5 crores. On a whole, Puri Jagannadh has got a table profit of Rs.7 crores on 'Heart Attack' even before its release. Meanwhile, the movie is said to have collected more than Rs.2.50 crore on the day one of its release which is the best share among Nithiin's movies.