Prince Mahesh Babu's '1-Nenokkadine', though, received very poor response from the audiences, could manage to collect Rs.24.67 crores in its first week run world wide, thanks to the festive season of Pongal. With aggressive promotions by the makers, and for chopping off the film's length for 20 minutes, the movie was expected to pick up momentum in its second week's run. However, nothing of that sort is happening.
As per the trade reports, the movie collected a share of just Rs.20 lakhs in AP on its 11th day of release. In many areas the movie collected Rs.1 lakh, Rs.2 lakhs etc. In Nizam, the movie collected Rs.7 lakhs. The main theaters such as Kakinada- S1 theater with Rs.4000, Rajahmundry- Kumari theater with Rs.1500 got day deficits. Wish that the movie picks p momentum in the second weekend.