Despite the divided talk and heavy rains across the state on the day one of its release, King Nagarjuna's 'Bhai' managed to collect a whopping of Rs. 4.08 crores on the first day of its run in AP alone and the makers of the movie are quite happy with the collections of the movie.
Meanwhile, there were references of Megastar Chiranjeevi and Power Star Pawan Kalyan in two scenes in the movie. In one of the scenes, the artists talked about the 150th movie of Chiranjeevi while in the another scene Sonu Sood says he watched the movie 'Atharintiki Daredi'. Both the scenes got superb response among the audiences. 'Bhai' features Richa Gangopadhyay as the female lead. Veerabhadram directed the movie on Annapurna Studios.