Although we have good number of transparent media, a few media maintain different political stands and further it reflects their stand on movies and heroes as well. Reportedly a few media maintain hatred on the heroes of mega family, especially Chiranjeevi and Ram Charan. However, the makers of 'Atharintiki Daredi' have gone for a positive gesture through giving equal importance to all media despite the media's stands on mega family. Maybe they followed the instructions of Pawan Kalyan in this regard. Anyways, this positive move definitely generates healthy atmosphere. Meanwhile mega fans are also quite happy with the result of 'AD' as they feel 'number one' cup is safely in the lap of mega camp.
Meanwhile, 'AD' is breaking all the existing records of tollywood. The movie crossed the mark of Rs.40 crores world wide share at the end of its five days run. The movie is more likely to surpass Rs.50 crores share mark at the end of its first week run.