Ever since the agitations in Seemandhra region have been started, a few electronic media sources have been giving wonderful coverage to their protests. Everybody is appreciating the efforts of those media for Samaikyandhra. However, one or two channels are reportedly showing much enthusiasm because of the threat of losing their domination in Telangana region. Especially, those channels eyed on the releases of big heroes such as Pawan Kalyan, Ram Charan, NTR etc. Also, there were gossips that some media sources encouraged the protesters to attack the theaters where the screening of big heroes' movies are done, so that they would give wide range of coverage of those attacks.
Having learnt the news of 'Atharintiki Daredi' releasing for Dasara, one media source has telecasted a discussion program with a Samaikyandhra activist and Posani Krishna Murali. Samaikyandhra activist argued in such a way as if he were representing a political party. He mentioned about 'Telugu jaathi manadee' song of NTR, but then, he forgot mentioning NTR gave an open statement in favour of Jai Andhra in 1973.
However, it was Posani Krishnamurali, who shocked that media through his style of arguments. Posani said that every politician is a culprit of the political chaos in the state. Especially, he criticized highly on Chandrababu Naidu. Posani's words turned to be a great shock to that media. Finally, plan of creating controversy on 'Atharintiki Daredi' before its release, seems to have been misfired due to Posani.