Stylish Star Allu Arjun's new brand endorsement 'Lot's publicity was started in electronic media and it was an instant hit. Allu Arjun as usually appeared quite handsome, stylish and decent in this ad. This ad was directed by Krissh. Meanwhile, Allu Arjun will be doing the inauguration of the 50th store of 'Lot' mobiles at Ameerpet of Hyderabad on 11th August at 10.30am.
Allu Arjun's upcoming fil 'Race Gurram's shoot is currently in progress. Shruthi Haasan is teaming up with Allu Arjun in this film while Saloni plays the second fiddle. Thaman scores the music of the film. The movie is directed by Surender Reddy. Nallamalupu Bujji and Dr.Venkateswara Rao are producing this movie. The movie is slated for release for Pongal,2014.