Nowadays, it has become a common practice for many producers of tollywood to incorporate Pawan Kalyan's references, his pics or his previous movies' scenes, in their movies. Mass Maharaj Ravi Teja's 'Balupu' is no more an exception to this tradition. There were many references of Pawan Kalyan in many scenes of this film. In one of the scenes, Shruthi Haasan acts as Pawan Kalyan's girl friend. In some more scenes Brahmanandam imitates Pawan Kalyan's mannerisms. There was a bit song of 'Akaasam ammayaythey' from 'GS' and there was the dialogue which says "Pawan Kalyan oka vyasanam...Pawan Kalyan oka alavatu". There was a great response from Pawan Kalyan's fans watching those scenes in the movie.
Meanwhile, 'Balupu' was released on 28th of June and received hit talk from the audiences. This is said to be a comeback film for Ravi Teja. Shruthi Haasan and Anjali were seen opposite to Ravi Teja in the film. The movie was directed by Gopichand Malineni and it was produced by PVP Cinemas.